After over a decade in advertising and marketing and relationship building, I took some time to reflect on everything I have learned about myself, the market, my community, and the industry.

I started my advertising career in Columbia, SC as a media buyer and Marketing Coordinator at a local urgent care chain. Excited about the industry and intrigued by the consumer path to purchase, I eventually ventured over to the sales side, starting at a local print publication, The State newspaper. Promoted within 6 months from Digital Sales Specialist to Automotive Account Executive, I created, sold, and implemented print and digital marketing strategies for local businesses and automotive dealers that drove new opportunities and revenue. Developing a passion for video creative as the marketing industry continued to evolve, I decided to apply my talents to the broadcast industry. From Digital Marketing Manager at WIS-TV to Regional Sales Director at their parent company, Gray Media, I had the opportunity to help businesses all over the country. Managing over 20 markets and Major Accounts was quite the experience – engaging, learning from, teaching, and partnering with businesses of all sizes with various needs on successful campaigns.

This journey has led me here – to a desire to help local businesses navigate this intricate marketplace and the ever changing consumer journey.

I’ve decided I want to show The Midlands a different way – a more efficient, effective way of marketing.

I thrive on leveraging new technologies while utilizing a multi-screen marketing approach. My background includes implementation, buying and selling advertising, brand strategy, new product launches, managing sales teams and media companies, and the creation of marketing collateral. I believe marrying day to day business operations with successful ad campaigns that share a powerful story drives measurable results. I love all things digital and enjoy helping businesses understand the ever-evolving world of online marketing. Bottom line, the most gratifying experiences of my career thus far have been working with business owners on efficient and effective campaigns – with a bundle of enthusiasm!